Search Engine Optimization is the foundation for modern business growth. Your presents on search engine results determine the traffic and sales you get. This raises a question: should I hire a SEO agency or build a inhouse SEO team in your organization?
If you pick any decision from these two, each decision has their own advantages and disadvantages. Your business goal, amount which you can spend, and your digital marketing strategy influence this decision.
The Case for an SEO Agency
If you want a service of experts, approaching an agency is good. Agencies have lots of clients from different industries. This helps them know the new trends in SEO, use most efficient techniques, and change strategies according to the situation.
When approaching a SEO agency, you can use the service of professional content writers, designers, backlink builders and expert technical seo professionals. A good SEO Company in Kerala can help you make strategies which are suitable for your business goal.
The main problem is these agencies don’t know you brand voice deeply. So communication is important, share your needs clearly with the agency.
The Case for In-House SEO
If you are like to build inhouse seo team, it shows your dedication. The inhouse SEO team work dedicatedly for your business and they follow your company culture, brand voice. An inhouse team can respond quickly to the changes and crises happening to your website.
But having a inhouse team is expensive and requires more effort. You want to salary employees and purchase SEO tools and give training to maintain the team more productive. If you face any difficulty in spending money, you will not get maximum benefit from seo services.
Cost vs. Expertise
SEO agencies usually charge a fixed fee on a monthly basis. It makes budgeting for business easier. At the same time the inhouse team needs a huge investment like salaries and purchasing SEO tools. If you want a huge effort on SEO, inhouse SEO can help you. But if you prefer more flexibility and service of different experts, an agency would be suitable for you.
Integration with Your Digital Marketing Strategy
Whether you choose inhouse team or agency, there is no problem. But the decision should suit your digital marketing strategy. If your business is heavily dependent on content, then choosing a inhouse team provides better coordination between designers and writers. If your goal is to increase the reach of business, then hiring an agency will be more suitable.
For example, businesses in Kerala normally look for local expertise. For them, SEO Company in Kochi create strategies which are suitable for your local audiences.
Which is Best for You?
The choosing between inhouse team and agencies depends on your financial capability. Small businesses feel agencies are more affordable. But the biggest businesses with huge amounts of money prefer inhouse teams to get a better output.
At the same time some businesses choose a hybrid version, they do some part of SEO with inhouse team and other part gives to the agency. This helps them to get advantages from both sides.
Final Thoughts
The process of picking one from an agency and inhouse is not mean one is better than the other. It means which option will align with your goal. If you combine your choice with digital marketing strategy, both options can make a greater difference to your business.
