In today’s digital age, consumers accept more real recommendations over exaggerated ads. Here the importance of user generated content in the marketing effort of the business to catch the attention of potential customers and UGC content creators helps the business to overcome this barrier. They can make authentic and relatable content which makes customer content with the content. Selecting a suitable UGC creator is an important step and you have to learn how to do this effectively. Following are the ten steps you can use for this
Why Finding the Right UGC Creators Matters
If you will do marketing with UGC content creators, it will help you to build a metal connection with the brand.
Step 1: fix your goals first
Before finding the suitable creator, think about the need of a UGC creator. If you are sure that you need a creator to build good awareness, engagement and conversion, then go ahead. Understanding your need for business will help you short list the creators.
Step 2: Study about your target audience
Check that your potential customer matches with creators. For example to catch the gen z customers, selecting a creator who is using instagram is better choice
Step 3: Utilise popular platforms
Instagram and youtube are the main source of UGC content creators. To shortlist the creators you use the hashtags like #UGCCreator or #UGCVideos
Step 4: Check audience engagement rate
Don’t fall into trouble seeing the follower counts of the UGC creator. Check the comments, share and like of their UGCvideos. That you ensure that the creators have a good connection with their followers. So engagement rate is very important while selecting a UGC creator.
Step 5: Search Local Creators for your business
If your business is in India and your main customers are Indian then choose the top UGC creators in India. Your customer and the creator have shared the same Indian culture. So selecting an Indian creator, helps you to build a close connection with customers
Step 6: Use creator marketplaces to find ugc creator
If you want to find ugc creators for your business marketing purpose, you can use the platforms like collabstr, upfluence, or fivver.
Step 7: Analyse competitors
Do you get a clear picture you want to look at your competitors? Check who the creators partnered with your competitors. This gives you the creator who perform good in your industry.
Step 8: Approach an agency to do this
Now you are searching for a creator. If you feel tired and find it difficult to find a good creator, approach an UGC marketing agency in Kochi. Agencies have expertised employees and networks. They can help you to make a good strategy and implement it.
Step 9: Take a trail
Before you doing the real marketing campaign, you should do a test campaign. Doing this, you get an overall understanding about content which works for your business and measure its ROI.
Step 10: Try to long-term relationships
After you find a suitable creator for your business try to make a good long term relationship with that creator. Because a good ugc creator can become a brand advocate, it will make you business more authentic.
Final Thoughts
Finding a UGC creator is not tough. If you partner with a good agency with a clear goal and research, you can create a group of good creators. Trust is very important in the digital world. You can build trust through making authentic content.
